BambooCricket Inc. We put the contact back into "Contact Us"

Articles

Inbound Email from your Customers: Are You Missing Opportunities?
An article by Reggie Brady, Reggie Brady Marketing Solutions, April 2008
In email marketing most of the focus is on the outbound programs and campaigns marketers launch to their lists and on the actions recipients take as a result. This article puts the spotlight on inbound email communications that result from campaigns and drills down on why attention to this often overlooked area can pay dividends in preserving the size of your list and generating sales.

Return to Sender: Responding (or not) to customers
An op-ed piece by Scott Hornstein, Hornstein Associates, April 2007
Results from a customer service study conducted in 2007 that examined how and when companies responded to an email request for help and information. The study found only 33% of companies replied within 24 hours and only 51% of companies responded at all.

Online Customer Service Excellence: Top Performing E-Sites for Delivering Exemplary Customer Service
A study by the e-tailing group, inc., January 2008
Results from a study released in January 2008 on companies who excel at online customer service based on the e-tailing group’s 10th Annual Mystery Shopping Study. The study considered a number of factors that contribute to a stellar user experience. Selected highlights include: the presence of live help is increasing, while penetration is still low more companies are including a “call me” option, product related email questions were mostly answered correctly and more companies are sending personalized responses rather than auto-responder messages.

Technology's sales upside: The death of the cold call
DM News, October 12, 2007
The article discusses how Web 2.0 technologies have enabled ways to leverage e-mail and the Internet, to speed up sales cycles and better serve customers.

Direct Marketing Association San Francisco
BambooCricket will be exhibiting at DMA San Francisco. Your customers are searching, communicating, and connecting in brand new ways. To succeed, you must learn to engage them at every turn - becoming their guide, companion, and destination! Join thousands of the world's most successful marketers at DMA06 and discover how to improve your marketing, engage your customers, and reap the rewards.

47% of Companies Lack Inbound Email Response
Over the period of a month BambooCricket initiated email requests to over forty leading North American companies. The goal of this effort was to benchmark the ability of organizations across a breadth of industries to reply to inbound customer email within the new, tighter standard of 12 hour response.

DM Days exhibitor BambooCricket answers the e-mails normally left unread
Capitalize on this opportunity to hear, touch, and see the latest marketing solutions and technologies. Stroll the Exhibit Hall and network with more than 250 exhibiting companies and create valuable business alliances. Visit us at Booth 1161 to learn more about our innovative inbound processing solution.

New York City, DM Days Conference and Expo
Bamboo Cricket announces the availability of next generation inbound systems that employ the automation and management needed so marketers can go "the last mile" to ensure customer satisfaction.

Case Studies

Web Marketer Ditches Shopping Cart to Take Orders by Phone
Direct Magazine Online, July 10, 2007
Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a “call me” feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%.

Leading Publisher Enhances Customer Satisfaction
Bamboo Cricket
A business-to-business publisher received 6% to 8% of their outbound email volume as inbound response which represented 100,000 inbound communications per month processed by their customer service staff. The case study shows how Bamboo Cricket determined that 9.4% of all inbound communications were high value and required human intervention.

Newsletter Publisher Optimizes Email
Bamboo Cricket
An e-newsletter publisher found More than 70% of their inbound response to newsletters was found to be Challenge Response messages requests. Bamboo Cricket deployed an effective program to manage the completion of all Challenge Response requests within 12-hour turnaround timeframe. This resulted in increased clicks and lower unsubscribes.

NEWS & ARTICLES Inbound Email from your Customers: Are You Missing Opportunities? Return to Sender: Responding (or not) to customers Online Customer Service Excellence: Top Performing E-Sites for Delivering Exemplary Customer Service		Articles Inbound Email from your Customers: Are You Missing Opportunities? An article by Reggie Brady, Reggie Brady Marketing Solutions, April 2008 In email marketing most of the focus is on the outbound programs and campaigns marketers launch to their lists and on the actions recipients take as a result. This article puts the spotlight on inbound email communications that result from campaigns and drills down on why attention to this often overlooked area can pay dividends in preserving the size of your list and generating sales. Return to Sender: Responding (or not) to customers An op-ed piece by Scott Hornstein, Hornstein Associates, April 2007 Results from a customer service study conducted in 2007 that examined how and when companies responded to an email request for help and information. The study found only 33% of companies replied within 24 hours and only 51% of companies responded at all. Online Customer Service Excellence: Top Performing E-Sites for Delivering Exemplary Customer Service A study by the e-tailing group, inc., January 2008 Results from a study released in January 2008 on companies who excel at online customer service based on the e-tailing group’s 10th Annual Mystery Shopping Study. The study considered a number of factors that contribute to a stellar user experience. Selected highlights include: the presence of live help is increasing, while penetration is still low more companies are including a “call me” option, product related email questions were mostly answered correctly and more companies are sending personalized responses rather than auto-responder messages. Technology's sales upside: The death of the cold call DM News, October 12, 2007 The article discusses how Web 2.0 technologies have enabled ways to leverage e-mail and the Internet, to speed up sales cycles and better serve customers. Direct Marketing Association San Francisco BambooCricket will be exhibiting at DMA San Francisco. Your customers are searching, communicating, and connecting in brand new ways. To succeed, you must learn to engage them at every turn - becoming their guide, companion, and destination! Join thousands of the world's most successful marketers at DMA06 and discover how to improve your marketing, engage your customers, and reap the rewards. 47% of Companies Lack Inbound Email Response Over the period of a month BambooCricket initiated email requests to over forty leading North American companies. The goal of this effort was to benchmark the ability of organizations across a breadth of industries to reply to inbound customer email within the new, tighter standard of 12 hour response. DM Days exhibitor BambooCricket answers the e-mails normally left unread Capitalize on this opportunity to hear, touch, and see the latest marketing solutions and technologies. Stroll the Exhibit Hall and network with more than 250 exhibiting companies and create valuable business alliances. Visit us at Booth 1161 to learn more about our innovative inbound processing solution. New York City, DM Days Conference and Expo Bamboo Cricket announces the availability of next generation inbound systems that employ the automation and management needed so marketers can go "the last mile" to ensure customer satisfaction. Case Studies Web Marketer Ditches Shopping Cart to Take Orders by Phone Direct Magazine Online, July 10, 2007 Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a “call me” feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%. Leading Publisher Enhances Customer Satisfaction Bamboo Cricket A business-to-business publisher received 6% to 8% of their outbound email volume as inbound response which represented 100,000 inbound communications per month processed by their customer service staff. The case study shows how Bamboo Cricket determined that 9.4% of all inbound communications were high value and required human intervention. Newsletter Publisher Optimizes Email Bamboo Cricket An e-newsletter publisher found More than 70% of their inbound response to newsletters was found to be Challenge Response messages requests. Bamboo Cricket deployed an effective program to manage the completion of all Challenge Response requests within 12-hour turnaround timeframe. This resulted in increased clicks and lower unsubscribes.