News and Articles
The opportunity under our corporate nose: Results of our 2011 email responsiveness surveyCommentary of Email Responsiveness SurveyPlease ReplyApril 12, 2011
By Corbett Barr "Instead of “do-not-reply,” try a “please-reply” address. I love every interaction I have with customers, because I know that every interaction is an opportunity to win someone over." + View Related Link Email Marketing: The Reply ProblemMarch 15, 2011
by Scott Cohen "Help me understand something. What good does it do your company if you have a statement like this in your email: “Please DO NOT CLICK REPLY, as the email will not be read.”" + View Related Link Continued Decline in Email Responsiveness Creates Enormous OpportunityWhy email marketing deserves more respectApril 20, 2009
By G. Simms Jenkins Article Highlights: • Email marketers struggle against the perception that email is not worthy of serious budgeted dollars • Rapp says the value of a single opt-in address is estimated at $118 • Many marketers fall short in maximizing the value of such opt-ins + View Related Link |  CONNECT WITH YOUR CUSTOMERS!
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